Being new to the public relations world, I feel like I have always created my own definition for it. Up until now, I have always believed public relations was a brand or person that helped create an image or persona for a client. While I still feel like that is an aspect of public relations, I quickly realized there are many other important factors that come along with it. It seems that throughout the world there are many occupations that everyone knows the basics of. A teacher teaches, a firefighter puts out fires, a secretary may answer phones, make copies. As we dive further into sectors of occupations, they become more complicated. After doing a little research, I came to find that PR is part of the persuasion business, and you are trying to convince a certain audience to believe in or buy, by promoting an idea or product. Although PR sounds very similar to advertising or marketing, the difference is that public relations communicates with their audience through trusted, unpaid sources such as traditional media, social media, or speaking engagements.
As far as my future, I see myself working in fashion. I hope to one day be a designer direct buyer for Nordstrom, which means that I would get to research and select the product that would be featured throughout Nordstrom stores in different areas. I am also interested in PR, but have not set my sights on a specific sector yet. As far as public relations in fashion, I know that the world consists of many tedious tasks and assignments. Fashion public relations is a very hands on job, where you are representing either one brand, or many brands at a time. As a fashion public relations representative, you are trying to get the word out to the public about the brand you are representing, and why that brand is better than the thousands of others they are in competition with. For example, fashion week in New York, Paris, and Milan, is a group of several designers showcasing their work to the most elite in the fashion industry, with names like Anna Wintour, Editor in Chief of Vogue Magazine, vying to sit front row at designer shows.
As a fashion publicist, your goal is to make the “Anna Wintour’s” of fashion notice your brand, and want to be in the front row of your show. To do this, the representative must create a strong brand for their client and have one image or phrase that the public has when thinking of that brand. For example, when you think of Nike, you may think athleticism or confidence, when you think of Apple, you can think innovation, or simplicity. To work in the heart of fashion, you must be able to understand and analyze trends. Whether those trends are within fashion, or by using media to keep the brand you are working with in the public eye you must be able to keep with with the times. Another necessity for a fashion publicist is creativity, and the ability to multitask. With the world of fashion being so large, you have to think of things that will set the brand you are working with apart from the competition. All the while, you also have to be managing the brand, working with editors, models and celebrities, and putting out fires along the way.
To work in the cut throat world of fashion, one must be able to possess a passion for whatever they may be doing, and most of all be able to commit to the work they are representing through hard work, long hours, and the excitement of knowing they are making a difference in the world of fashion and apparel.